With over $1trillion in cross border sales over the past year, it’s clear that international sales should be on the agenda for any business with serious growth aspirations. However, the Huddle's panel into the nature of international affiliate marketing highlighted several issues with making assumptions around new markets. Strategic alliances with similar companies in other markets (such as Commission Factory in AU and AWin in UK) can enable easy, quick learnings about the new regions in which to operate, whilst challenging expectations at home can help advise one of your brands/clients before looking to automatically move out there. Co-ordination on a long term plan is key, with all stakeholders understanding the risks of each new market.Finally on the question of where the growth regions are, there was a lot of debate. South East Asia, Brazil and Poland were all mooted, whilst it’s key from the likes of TradeTracker opening in New Mexico that there are plenty of discussions about where the newest goldmine for Affiliates will now be.Read part one and part two of our Affiliate Huddle roundup.Alastair Kidner, Account Director
International Affiliate Marketing
In the final part of our roundup of 'Affiliate Huddle', we look at the discussion points around international growth.
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What you SHOULDN'T be doing with your affiliate program in 2023
AffiliateAffiliate marketing has become a mainstream channel for businesses to drive growth and increase their revenues. With the increasing adoption of e-commerce and the accelerated shift towards digital, affiliate marketing has emerged as a crucial component of any successful marketing strategy. The economic climate in recent years has been volatile to say the least, and businesses are looking for more cost-effective ways to reach their target audience. This has led to an increase in the popularity of affiliate marketing, as it provides businesses with the ability to reach new customers, increase brand awareness and drive sales, all while having to pay affiliates only for actual results. In the face of such growth and competition, it is crucial for businesses to avoid costly mistakes and make the most out of their affiliate marketing programs. In this blog, we'll be discussing the key mistakes to avoid in 2023 to ensure that your affiliate marketing program is, and always remains a resounding success.
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