Digital Marketing Blog

Explore 'Affiliate Marketing Diaries', Navigate Digital's podcast. Learn from experts on attribution, affiliate & performance marketing, and lead gen strategies.

Affiliate marketing has become a mainstream channel for businesses to drive growth and increase their revenues. With the increasing adoption of e-commerce and the accelerated shift towards digital, affiliate marketing has emerged as a crucial component of any successful marketing strategy. The economic climate in recent years has been volatile to say the least, and businesses are looking for more cost-effective ways to reach their target audience. This has led to an increase in the popularity of affiliate marketing, as it provides businesses with the ability to reach new customers, increase brand awareness and drive sales, all while having to pay affiliates only for actual results. In the face of such growth and competition, it is crucial for businesses to avoid costly mistakes and make the most out of their affiliate marketing programs. In this blog, we'll be discussing the key mistakes to avoid in 2023 to ensure that your affiliate marketing program is, and always remains a resounding success.‍

Affiliate marketing can be an excellent way for food and drink advertisers to boost their online sales and drive customer acquisition. By establishing relationships with relevant affiliates, brands can tap into a new audience of potential customers while also increasing brand awareness. However, there is more to running a successful affiliate programme than simply signing up affiliate partners – it requires careful planning and management in order to deliver maximum returns. In this article, we provide some essential tips that will help you increase your sales through affiliate marketing in the food and drink industry.

Elon Musk, the controversial and very busy tech visionary, has continued his lofty ideas and ambitious business ventures by purchasing Twitter. With all the noise about possible changes to the platform, one thing that sparks to mind is, what is in store for our advertisers who currently use the platform?

Affiliate marketing, also known as partnership marketing, is considered by many to be a key part of a brand’s marketing mix.

In the third post of our series, we look at how to incentivise and keep your customers engaged after purchase.

The worrying circumstances we are faced with in the midst of the Coronavirus (COVID-19) pandemic, have forced a huge number of workers across the world to work from home – including the Navigate team.

UK digital advertising spend continues to show year on year growth, with the total UK digital advertising market now worth £7.3bn.

What do you first think of when you think of digital marketing? Paid search? SEO? Social media?

In its November 2018 release of its Manifest v3 public document, Google announced an upcoming security update for their Chrome browser.

Regular readers of our blog may remember my blog from December last year, when I gave prospective clients some of my own thoughts around how to approach the new business process from an agency owner perspective....

It's been announced that Snapchat's 18-24 user base is expected to overtake Facebook's before 2018 is out

On the 7th June I visited the Engage ‘Moving Forward’ conference held at the Barbican, London.

Let’s talk about #influencers

2017 proved to be another record-breaking year for UK online digital adspend, with total investment reaching £11.55bn.

With digital effectiveness being called into question more frequently, the move to raise standards can only benefit advertisers in the long-term.

We are delighted to be shortlisted for two awards at this year’s Performance Marketing Awards.

Roses are red, violets are blue, Valentine’s Day is now the shopping holiday for you.

What does this year have in store for YouTube?

2017 saw digital advertising and the need for transparency thrust into the spotlight. What does 2018 have in store?

Navigate's top statistics on Affiliate Marketing in Australia, including Single's Day, Black Friday and Big 4 Banks' Affiliate Spend

“Christmas comes but once a year, now it's here, now it's here”. A time for giving, a time for sharing.

With online video adspend overtaking banner ads for the first time, IAB Engage acted as a timely reminder to us all on the importance of the context in which these videos are being viewed.

The IAB will be spearheading change to help remedy a turbulent 12 months for digital...

In May 2017 controversy was abound in the Affiliate industry as a new player to the market ‘Pouch’ announced a voucher code extension tool that would allow brands to essentially bid to feature on the extension when the customer was browsing a rival site.

The start of 2017 saw Marc Pritchard, P&G’s Chief Brand Officer, deliver what was referred to as the "biggest marketing speech for 20 years".*

In the final part of our roundup of 'Affiliate Huddle', we look at the discussion points around international growth.

Last week the Affiliate team were lucky enough to attend the annual ‘Affiliate Huddle’ conference, taking place for its 4th year in central London.

Last month online retail giant Amazon announced that they were buying Whole Foods, a business which is completely reliant on physical stores, for a whopping $13 billion!

Last month we attended the morning sessions of the IAB’s Data and Innovation conference held at the British Museum.

Amazon has launched a beta version of an invite-only Influencer Program. So is this the link between Influencer marketing and Affiliates that we’ve been waiting for?

Exact just got less precise

Addressing a weakness in Australian Affiliate Marketing

Online shopping and the role convenience and flexibility plays in changing consumer behaviour

Yes, it may seem like a cliché but it is as close to the truth as you’re going to get!

In this fast paced digital world, Virtual Reality is quickly becoming the next exciting, emerging platform, budding with opportunity.

Our Take on Understanding Foodie Consumer Behaviour for Paid Search & Social

Making dough through Facebook

Clean up & improve Adwords accounts, at scale and at speed

If there’s one thing Missguided do well, it’s having a DGAF attitude to innovation.

2017 has got off to a great start with the agency being shortlisted at The Travel Marketing Awards.

Two sides of the same digital coin?

CES – the Disneyland of digital delights wowed Las Vegas earlier this month celebrating the 50th anniversary of the event.

Every year brands are facing the same questions – how to outperform last year’s results and how to invest their budget?

We are delighted to have been nominated for two awards at this year’s The Drum Network Awards.

We have less than 68 days until Christmas!

Day two at the Festival of Marketing kicked off with a panel discussion over what ‘Brand Britain’ means in the post-Brexit era.

Steve Wozniak, co-founder of Apple, closed what was an insightful first day at Econsultancy’s Festival of Marketing.

Since gaining prominence in 2007, the share in sales from voucher sites has grown from 11% to a whopping 25%, collectively making them the most successful type of business model in the affiliate space.

One of the many topics that arisen this year within the industry are bloggers and their role as online influencers.

Ever heard the one about the ad blocker that started its own ad network?

Love it, hate it, or have no idea what it is all about - Affiliate Marketing could quite possibly be the missing link in your digital strategy.

Our communication has evolved to become increasingly visual. |Our communication has evolved to become increasingly visual.

Rarely a week goes by in the Affiliate & Performance industry that I don’t hear from an Affiliate or partner about a datafeed issue for one of the Programme’s that I have a hand in managing.

We are delighted to be featured in this year’s Econsultancy Top 100 Digital Agencies Report for the third consecutive year.

Though production and consumption habits are heading in a more sustainable direction, there exists a great dilemma for agencies.

Having worked as a Biddable Executive for just shy of a year now, I’ve got to grips with the day-to-day running of PPC accounts.

Google Adwords scripts can be a powerful tool for PPC account management.

The idea of retargeting (also known as remarketing) is simple: people who have already interacted with your brand (visited your site) are more likely to go on to convert in the future. |The idea of retargeting (also known as remarketing) is simple: people who have already interacted with your brand (visited your site) are more likely to go on to convert in the future.

It’s been a good day at Navigate HQ today.|It’s been a good day at Navigate HQ today.

Sometimes it can be difficult to identify the sweet spots of a perfect affiliate newsletter to send out to your publisher partners. Here is our Top 5 Hit List of what we at Navigate think the perfect newsletter consists of.| Sometimes it can be difficult to identify the sweet spots of a perfect affiliate newsletter to send out to your publisher partners. Here is our Top 5 Hit List of what we at Navigate think the perfect newsletter consists of.

New figures released last week by NAB are positive news for Australian online retail. |New figures released last week by NAB are positive news for Australian online retail.

From the future of selfies, to satellite imaging, to podcasts & video messaging - here's what we caught at Web Summit|From the future of selfies, to satellite imaging, to podcasts & video messaging - here's what we caught at Web Summit

November 13th 2007 is where our journey began, with John and Matt with zero clients but a goal of building a successful independent digital media agency.|November 13th 2007 is where our journey began, with John and Matt with zero clients but a goal of building a successful independent digital media agency.

Navigate Digital recently attended the Fashion Digital Event where the top fashion e-commerce leaders discussed how the British Fashion industry must evolve its digital strategies in order to increase revenues and customer base both in the UK and on a global scale.|Navigate Digital recently attended the Fashion Digital Event where the top fashion e-commerce leaders discussed how the British Fashion industry must evolve its digital strategies in order to increase revenues and customer base both in the UK and on a global scale.

The term 'Omni' comes from the latin word Omnis, meaning all or universal; Omni-consumerism concentrates on the seamless approach to the consumer experience, through all available channels/touch points in the purchasing journey.|The term 'Omni' comes from the latin word Omnis, meaning all or universal; Omni-consumerism concentrates on the seamless approach to the consumer experience, through all available channels/touch points in the purchasing journey.

David Cameron recently announced that £45million will be spent on developing the 'Internet of Things' here in the UK but for those people who live and breathe outside a digital bubble what does this mean? |David Cameron recently announced that £45million will be spent on developing the 'Internet of Things' here in the UK but for those people who live and breathe outside a digital bubble what does this mean?

Ahead of my visit to Sydney, Adelaide and Brisbane in 3 weeks I thought I’d give some perspective around why Navigate are exploring the potential of expansion – not within London, but Brisbane – a city of just over 2m people, 10,000 miles away.|Ahead of my visit to Sydney, Adelaide and Brisbane in 3 weeks I thought I’d give some perspective around why Navigate are exploring the potential of expansion – not within London, but Brisbane – a city of just over 2m people, 10,000 miles away.

In London the way restaurants serve customers has changed, booking a table seems near impossible, instead restaurants request customers queue for a table. |In London the way restaurants serve customers has changed, booking a table seems near impossible, instead restaurants request customers queue for a table.

Apple has had a big month this month launching not only one but two new iPhones (the 5s and the 5c) but also the latest version of their software- iOS7.|Apple has had a big month this month launching not only one but two new iPhones (the 5s and the 5c) but also the latest version of their software- iOS7.

Channel 4 aired an episode of Dispatches on 5/8/13 taking a look at the murky side to Social Media.|Channel 4 aired an episode of Dispatches on 5/8/13 taking a look at the murky side to Social Media.

The digital music industry has come a long way in the past ten years moving on from free peer to peer file sharing services, such as Napster, to a huge range of platforms where music is readily available to purchase or listen to for free. |The digital music industry has come a long way in the past ten years moving on from free peer to peer file sharing services, such as Napster, to a huge range of platforms where music is readily available to purchase or listen to for free.